Examining the motivation levels of university students to participate in touristic activities within the theory of planned behavior

Motivation of university students


  • Mert Erkan Eskisehir technical university
  • Süleyman Munusturlar
  • Osman Göktuğ Koçak


In order to socialize, get rid of stress and the routine of daily life, relax, and return to work more efficiently, people plan their vacation time in advance, work for this plan, save money and even go into debt.  In this regard, this study aims to examine the relationship between the planned behavior levels of university students who tend to tourism activities as a leisure behavior and their motivation to participate in tourism activities and to examine which independent variables affect these two variables and how.  Within the scope of the study, a face-to-face survey was conducted with 603 university students studying at state universities in Ankara, Eskisehir, and Izmir.  In the first part of the study, the theory of planned behavior is introduced and explained with its sub-dimensions.  In the second part, the concepts of motivation and satisfaction in tourism are discussed.  As a result of the analysis, it was determined that planned behavior in tourism is affected by gender and income variables, especially in terms of perceived behavior control, and also, planned behavior positively affects the motivation for participation in tourism.  As a result of the research, the fact that we have to plan and design every activity we will do in advance, due to both Turkey's socio-economic situation and the fact that the working population is in the majority, directs us to more accessible and cheaper activities.  Since recreational activities are more easily accessible in this regard, participation of both university students and their parents in such activities will cause both the budget and more activities to be intertwined, not only tourism-oriented but also every month of the year, they will be able to relax, develop and rest with a certain quality and inexpensive activities.  In this regard, certain stereotypes of our society should be helped to break down, and their participation in recreational activities should be provided more intensely.